4: Ethics & Copywriting — aka "The Marketing Ick" (with Cleoniki Kesidis)

The marketing ick — we all suffer from it from time to time (yes, even a couple of well seasoned copywriters). For Nicole, the ick caused her to actually quit copywriting for a few years. She likes to think she came back better for it, but the truth is that ethical marketing requires constant check-ins. That's part of what fellow copywriter Cleoniki Kesidis and Nicole get into on this episode. Tune in to learn… Why we feel so icky about marketing (and how you can do it anyway). A very (very) brief historical overview of marketing as we know it today (and why the mad men of all mad men might have been right about a few things?) Some marketing practices you should 100% avoid if you want long-term growth. Cleo’s #1 practical tip for ethical copywriting. Resources & Links: Learn more about Cleo (and sign up for her upcoming workshop!) at https://cekcopywriting.com/write-your-heart-out-workshop/ We also talked about our mutual admiration for Simone Seol And a copywriting course that we took together (where we met!), the Comprehensive Copywriting Academy All music is by Jack Pierce Connect with the podcast team (i.e., Nicole!) at itsallpoetry.podcast@gmail.com Sign up for weekly marketing prompts that don’t feel gross here.