Ep. 36: Making big bucks with a small audience ft. Lex Roman

This week Francis is joined by creative entrepreneur, Lex Roman. Lex is a freelance growth marketer with two newsletters, Journalists Pay Themselves and Revenue Rulebreaker. Journalists Pay Themselves: https://journalistspaythemselves.com/ Lex's Website: https://lexroman.com/ 00:00 The Multi-Hyphenate Journey of Lex Roman 04:00 Defining Creators and Creative Entrepreneurs 10:53 Monetization Strategies for Creators 15:43 The Boutique Creator Model 19:00 Revenue Streams and Success in the Creator Economy 23:33 The Role of Journalists in the Creator Economy 26:22 Virtual Events and Controversial Takes 33:27 Understanding Subscription Fatigue 40:44 The Overvaluation of Social Media for Growth 45:19 The Future of Internet Columnists