Ep. 60: Ex-YouTube employee reveals the secrets behind viral videos ft. Hayley Rose

This week on The Creator Spotlight Podcast, Francis is joined by Hayley Rose, a former Google and YouTube employee turned YouTube growth strategist. Hayely has worked with some of the biggest channels on YouTube, growing them from zero views to hundreds of millions. In this podcast Hayley breaks down the five steps that every creator should follow to get more views, grow on YouTube and build a sustainable career in the creator economy. __ Hayley LinkedIn YTJobs The Upload Club Website Newsletter Instagram __ Timestamps 00:00:00 Introducing Hayley Rose 00:03:00 The three services of The Upload Club 00:05:44 The actual purpose of a thumbnail — it’s not what you think 00:08:05 YouTube's most important metrics to focus on 00:12:20 The five steps every creator must know 00:15:22 Step 1: The Idea 00:19:14 Step 2: Pre-production 00:25:22 Step 3: Shoot day 00:28:35 Step 4: Edit 00:38:18 Step 5: Upload 00:43:37 Hayley's experience working at YouTube 00:50:55 Huge opportunities in the creator economy 00:57:32 What makes a creator? 00:59:55 Ex-YouTube employee's thoughts on the algorithm 01:01:50 Tactical advice for creators