Ep. 29: "Posting content on the internet changed my life" ft. Tommy Clark

Today’s guest is Tommy Clark, creator of the Social Files newsletter, founder of Compound Content Studio, and a B2B social media expert. He started making content for his nutrition coaching business while still a college student, in 2018 — he never set out to build a career in content. Five years later, he has an agency on track to make over $1 million this year. 00:00 Intro 01:20 Accidentally starting a marketing agency 03:30 Building a team and hiring for content creation 06:17 Growing the newsletter Social Files 13:04 The devolution of Twitter - LinkedIn #1 now? 15:36 How to craft the perfect viral post 20:23 The relationship between the business and personal brand 23:41 Monetizing a creator led business 27:21 What makes someone good/bad at marketing? 29:27 Starting with content creation and rules for posting 39:19 Finding content ideas for viral posts 41:10 Uploading to YouTube but not being a YouTuber 43:55 How you can grow your online brand Intro music produced by J. and Doug Organ