#005 Ed Axe - How to Call 150,000 Leads with Voice AI

In this episode of the podcast I speak with Ed Axe, the founder of an AI Automation Agency who used Synthflow to call 150,000 leads for a client. Summary In this conversation, Tom and Ed Axe discuss the transformative role of AI in sales automation, particularly through the use of voice agents. Ed shares his extensive experience in building automation systems and highlights a successful case study involving a large-scale calling campaign. They explore the intricacies of workflow design, the importance of multi-channel communication, and the challenges faced in scaling up calling campaigns. The discussion also touches on client engagement strategies, GDPR compliance, and the future of AI voice technology. Takeaways AI agents can significantly enhance sales processes. Automation can save time and increase efficiency. A multi-channel approach improves lead engagement. Custom API calls provide flexibility in automation. Testing different setups is essential for success. SMS reminders can boost call pickup rates. AI can analyze call transcripts for better insights. Voice selection can impact the effectiveness of calls. Clarity in prompts is crucial for AI performance. Follow-up calls are important for nurturing leads. Chapters 00:00 Introduction and Context 02:07 AI in Sales Automation 05:07 Ed Axe's Background and Experience 07:33 The Pool Services Use Case 10:19 Workflow and Integration Details 12:49 Scaling Up Calling Campaigns 15:50 Multi-Channel Approach and SMS Strategies 18:20 Advanced Automation Techniques 21:01 Market Opportunities in Brazil and Beyond 23:59 Structuring Client Deals and Project Types 27:16 Pricing Models and Client Management 30:58 Conversion Rates and Cold Lead Strategies 34:32 Handling Background Noise in Calls 35:56 Voice Selection and Campaign Outcomes 36:42 Prompting Techniques for Effective Communication 38:50 Balancing Script Flexibility and Structure 40:52 The Importance of Sentence Length in Scripts 42:28 Managing Call Redirections and Follow-Ups 44:29 Enhancing Call Experience in Voice AI 46:04 Custom Actions and Integration Flexibility