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In this podcast, Alexis Schomer discusses how she co-founded Your Startup Operations with Jenna after they met at a women's entrepreneurship event and bonded over their shared love of motorcycles.

Their business provides virtual assistant services with a focus on creating comprehensive SOPs for small businesses, particularly in the home services, entertainment, and financial sectors. They also offer influencer marketing services that specialize in product trade collaborations, differentiating themselves through their hands-on approach to training, quality assurance, and building direct relationships between brands and creators.

How Alexis and Jenna Met

Connected at a women's entrepreneurship dinner event called "Empower Her" hosted by mutual friend Melissa
Instant connection due to similar personalities and interests
Both entrepreneurs with separate businesses initially (Alexis ran a marketing agency, Jenna had an ops agency)
Bonded over shared interests including motorcycle riding in LA
Maintained friendship for several years before business partnership

Business Evolution

Met again while judging a startup competition at CSUN
Alexis wanted to transition into operations; Jenna was looking for an ops manager
Alexis began shadowing Jenna, eventually taking over completely during Jenna's pregnancy
Doubled revenue in her first year, leading to formal partnership
Despite outside advice, both felt the partnership was the right move

YSO Services

Virtual Assistant (VA) Services:
- Administrative and operational support for small businesses
- Focus on process development and SOPs (Standard Operating Procedures)
- VA management, training, and quality assurance
- Client niches include home services businesses, entertainment industry, and financial services
Influencer/UGC Management:
- Product trade collaborations for direct-to-consumer brands
- Alternative to traditional influencer agencies
- Direct relationship building between brands and creators
- Specializes in finding influencers willing to create content for free products

Unique Value Proposition

Business built almost entirely through referrals and word-of-mouth
Creation of comprehensive SOPs as part of VA services
Evolution of SOP approach: from documents with screenshots to task management systems
Three-month onboarding process for new VA relationships
US-based founders with entrepreneurial experience
Consider themselves partners to small businesses, not just service providers
Building community with clients

Business Growth Plans

2025 designated as "year of growth"
Plans to develop more intentional "power partner" relationships
Looking to increase PR and marketing efforts
Exploring VA services for marketing agencies
Testing AI tools while training team to use AI for efficiency

Contact Information

Website: yourstartupoperations.com
Can also connect with Alexis on LinkedIn

Nice To Meet You | Behind The Scene Stories of Busy Professionals

Nice To Meet You | Behind The Scene Stories of Busy Professionals