What makes a podcast valuable? Is it immediate popularity, or something deeper? "Every podcast you create will exist for many years to come," observes Clayton M. Coke of The Cashflow Show podcast, highlighting the lasting significance of podcasting as a medium that creates permanent records of our conversations and ideas.

Clayton reveals how he uses his platform to interview business owners about their successes, failures, and personal interests, but his most compelling point centres on creator compensation – why should podcasters provide their platforms as free promotional vehicles when PR teams are being paid to pitch guests? This conversation challenges the status quo and advocates for proper valuation of podcasters' work.

We also look at some of the practical aspects of the TrueFans platform, with Sam explaining how the funding tag works to create sustainable income streams for independent creators. This feature allows listeners to set monthly budgets that automatically distribute micropayments to their favourite podcasters with each new episode – creating a fair exchange of value between creator and audience.

In this episode Sam and Claire highlight a number of valuable resources for independent podcasters including newsletters like Eurowaves, Ear Worthy, and Podnews.

We also spotlight AMPD Studios in Cape Town, South Africa – a remarkable free podcasting hub founded by Jon Savage that provides recording facilities, equipment, and support to podcasters of all experience levels. This community-focused initiative now faces potential closure after losing a major sponsor, highlighting both the power and fragility of creator support systems.

Whether you're a seasoned podcaster or just getting started, this episode offers insights into creating lasting content while building sustainable creator-audience relationships.

This episode discusses:

Why podcasters should be paid for their work, especially when providing promotional value to guests
The funding tag and the TrueFans support mechanism that allows podcasters to receive micropayments from listeners
How comments and feedback create meaningful connections between podcasters and listeners
The podcast blogs and newsletters — such as Eurowaves, Ear Worthy, and Podnews – that provide valuable industry resources
Other useful podcasting resources, including The Future of Podcasting and podcasting2.org, that help creators understand and implement Podcasting 2.0 features
AMPD Studios in South Africa offers free recording facilities for podcasters but needs financial support

Ready to support independent creators? Download the TrueFans app today and start streaming value directly to the podcasts you love.

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