Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion." 00:00 Introduction to Dr. Yanniv Zaid 02:59 The Journey from Air Force to Sales Training 06:09 The Evolution of Sales in the Digital Era 09:01 Authenticity in Sales and Marketing 12:11 The Role of AI in Sales 14:59 Dr. Persuasion: The Man Behind the Name 17:51 Sales as a Religion: The 21st Century Sales Bible 26:59 The Value Market vs. Price Market 29:06 Creating Exclusivity and Status in Branding 32:24 The Importance of Authenticity in Sales 35:29 The Role of Social Proof in Decision Making 39:21 The Shift Towards Transparency in Business 42:02 Persuasion Techniques in Sales and Law 44:53 The Art of Listening in Sales Conversations 48:00 Identifying and Quantifying Client Pain Points 50:40 Building Trust Through Authenticity and Social Proof Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily Become unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset